Adspend Report 2025: UK’s digital ad market reaches £40.5bn

In this episode of the IAB UK podcast James is joined by Elizabeth Lane (IAB UK) and Jeff Youssef (Oliver Wyman), to unpack the latest findings from the AdSpend report - the official measure of the UK digital advertising market. Produced by the IAB UK Insights team and in partnership with Oliver Wyman, AdSpend provides the industry’s definitive view of where digital ad investment is flowing. This year’s report breaks spend down across Platform, Retail Media, Video:TV+, Publishing and Audio, offering a clear picture of the market’s health and direction. If you want to understand where the UK digital ad market is heading, and what it means for your strategy, this episode is for you. Hosted on Acast. See acast.com/privacy for more information.

You can listen to Adspend Report 2025: UK’s digital ad market reaches £40.5bn online on Radio and Podcast. Open the player on this page to stream the available audio.

Adspend Report 2025: UK’s digital ad market reaches £40.5bn is an episode from The IAB UK Podcast by Tom.

This episode is 17:06 long.

This episode was published on Mar 3, 2026.

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