What founders need to know about B2B Sales and Marketing - With Dave Kellogg (Balderton Capital)

How much do founders know about Sales and Marketing? How much should they? Dave Kellogg is Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO. In other words, he has a lot to say about sales and marketing. Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podcast to hear his thoughts on how founders should kickstart selling and what they can do to ensure a strong alignment between Marketing and Sales. In the first part of our chat, Dave tells us about the importance of understanding the basics of sales. > CMO vs. CEO: What’s best? > What do founders need to know about selling? > How can a founder become a good “Chief Salesperson”? > The impact of technology in the sales landscape. Happy listening!

You can listen to What founders need to know about B2B Sales and Marketing - With Dave Kellogg (Balderton Capital) online on Radio and Podcast. Open the player on this page to stream the available audio.

What founders need to know about B2B Sales and Marketing - With Dave Kellogg (Balderton Capital) is an episode from The Growth Hub Podcast by Advance B2B.

This episode is 00:28:36 long.

This episode was published on Apr 26, 2023.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The Growth Hub Podcast when more episodes are available from the podcast feed.