Engineering as Marketing: what, how, DOs & and DON’Ts — with Jean Bonnenfant

In episode 106 of the Growth Hub Podcast, you’ll hear from Jean Bonnenfant, Head of Growth at Trezy. Jean has been playing a LOT with Engineering as Marketing in the past and has many concrete examples to share as well as amazing advice to get it done the right way. The episode, in short - Jean gives a thorough definition of what Engineering as Marketing is - shares his experience with this practice, - shares advice to limit the number of unqualified leads free stuff usually generates, - and what you need to be careful about not to damage your sales when giving too much away for free and what you should focus on to track the performance of your free tools. ❤️ Don't forget to like and

You can listen to Engineering as Marketing: what, how, DOs & and DON’Ts — with Jean Bonnenfant online on Radio and Podcast. Open the player on this page to stream the available audio.

Engineering as Marketing: what, how, DOs & and DON’Ts — with Jean Bonnenfant is an episode from The Growth Hub Podcast by Advance B2B.

This episode is 00:41:35 long.

This episode was published on Nov 4, 2024.

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