Why you (probably) get PR wrong, with Karla Jo Helms, Anti-PR Chief Strategist - JOTO PR Disruptors™

PR is something that all B2B tech companies want, but if we’re being honest, too few do it right (or invest in it, to begin with). In this episode of the Growth Hub Podcast, Clem is joined by Karla Jo Helms, a hardened PR professional with over 15 years of experience in PR and founder of JOTO PR Disruptors. The episode, in short - The meaning of Anti-PR and what’s wrong with traditional PR? - The latest PR playbook one should follow - How should B2B professionals prioritize their PR efforts - How to get on journalists' or market influencers’ radar - How to go beyond “brand mentions” with reporting and measuring PR efforts and their effects on brand reputation and trust? - Common mistakes B2B companies make with PR, and how to avoid them? - As well as a few more well-guarded secrets from Karla Jo. Happy Listening! About the show: The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth. ⬇️ Useful links ⬇️ More episodes: Visit: Become an Insider: ⬇️ Find us on ⬇️ Apple Podcast: Spotify: open.spotify.com/show/66pDW5uwWT1n7164vvYdZi Soundcloud:

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Why you (probably) get PR wrong, with Karla Jo Helms, Anti-PR Chief Strategist - JOTO PR Disruptors™ is an episode from The Growth Hub Podcast by Advance B2B.

This episode is 00:27:16 long.

This episode was published on Feb 3, 2025.

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