How Founders Can Fix Sales and Marketing Alignment - With Dave Kellogg (Balderton Capital)

What should founders do to fix sales and marketing alignment once and for all? Dave Kellogg is an Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO. In other words, he has a lot to say about sales and marketing. Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podcast to hear his thoughts on how founders should kickstart selling and what they can do to ensure a strong alignment between Marketing and Sales. In the second part of our chat, Dave discusses marketing and sales alignment, how to do it right, and what founders should do from the get-go to make it happen. Hope you enjoy it! > Why are sales and marketing so often misaligned? > … and what to do about it > What founders & CEOs should understand about marketing > How to find the right balance between building and scaling sales and marketing? Happy listening!

You can listen to How Founders Can Fix Sales and Marketing Alignment - With Dave Kellogg (Balderton Capital) online on Radio and Podcast. Open the player on this page to stream the available audio.

How Founders Can Fix Sales and Marketing Alignment - With Dave Kellogg (Balderton Capital) is an episode from The Growth Hub Podcast by Advance B2B.

This episode is 00:23:48 long.

This episode was published on May 10, 2023.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The Growth Hub Podcast when more episodes are available from the podcast feed.