Sid Shakdher - Chief Marketing Officer, Disney + Hotstar

Sid Shakdher is Chief Marketing Officer and Executive Vice President of Disney + Hotstar and previously was Head of Marketing at Amazon India for the Home / Hardlines category. At Disney + Hotstar, Sid leads consumer business where he drives business strategy, consumer acquisition and lifecycle growth, product and content strategy and more. In this episode, Sid walks us through how Disney + Hotstar’s marketing engine is designed to deliver user growth and offers us a fascinating view into how data and technology drive decision-making at the company.

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Sid Shakdher - Chief Marketing Officer, Disney + Hotstar is an episode from The Great Indian Marketing Show by Aadil Bandukwala & Kaushik Satish.

This episode is 00:25:28 long.

This episode was published on Jan 12, 2021.

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