Cracking Virality among GenZ with Krafton India's Marketing Leader, Srinjoy Das

In this episode of The Great Indian Marketing Show , we sit down with Srinjoy Das , the driving force behind BGMI's success and Associate Director of Marketing at Krafton, the powerhouse behind Battlegrounds Mobile India (BGMI) . 🎮 Srinjoy takes us behind the scenes of Krafton’s masterful marketing strategy and reveals how they’ve transformed BGMI into more than just a game—it's now a cultural phenomenon that’s taken India by storm. 🌟 🔑 Key Highlights : 🚀 Multi-Pronged Campaigns : Srinjoy unveils Krafton’s playbook for dominating the mobile gaming space with a variety of dynamic and impactful campaigns. 💡 More Than a Brand : Krafton’s genius lies in making BGMI more than just a game—it’s become an emotion that resonates deeply with its audience. 👾 Cracking the GenZ Code : Srinjoy shares his approach to capturing the hearts and minds of GenZ , the digital-native demographic that’s reshaping gaming culture. 🎯 Expert Advice : With experience at Tencent, Hike, and Airtel , Srinjoy offers fresh advice for new marketers on whether to go niche or take the broader path.

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Cracking Virality among GenZ with Krafton India's Marketing Leader, Srinjoy Das is an episode from The Great Indian Marketing Show by Aadil Bandukwala & Kaushik Satish.

This episode is 00:49:29 long.

This episode was published on Sep 9, 2024.

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