Episode #36 - Branding Your Franchise

My Podner in this episode is Jordis Small and she's going to talk with us today about branding. Branding is a word that is used in many contexts and sometimes misused and misunderstood. Jordis promises to clear all of that up for us today. This will be a fun ride Note : Ms. Jordis is recovering from a nasty cold and she lost her voice. The voice is scratchy but the content is GOLDEN. Time Stamps Jordis Small Intro 00:00:32 Segment 1 00:02:42 Get to know Jordis Small Segment 2 00:18:00 Topic Segment – Branding Your Franchise Segment 3 01:14:12 Quickdraw Questions Topics Discussed in this Episode What is your brand? Most folks think it's logo, fonts, colors... It's much more Why do you need to know your brand better than your spouse? Are you prepared to articulate your brand to potential franchisees? How to audit your own brand... Test your logo to see if it's good, is everything in alignment with the vision of the company, will people understand it with you telling them? What makes a GOOD logo? Is your logo scalable, timeless, and appropriate for growth? Why do you need a robust brand guide before franchising? What is worth including, like color usage ect… How to set up your franchise for success through creating an asset library. Basically pre making various marketing materials for them so they don't DIY. Why does this brand work now? Prepare for growth and longevity. Jordis Small Stellen Design jordis@stellendesign.com 310-418-6287 Kit Vinson kit.vinson@franman.net 214-736-3939 x 101

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Episode #36 - Branding Your Franchise is an episode from The Franchise Manual Podcast by Kit Vinson.

This episode is 01:25:17 long.

This episode was published on Jan 26, 2024.

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