The Before & After Formula [Ep.194]

If you know exactly what problems your customers face before and after they buy from you, you could build offers that practically sell themselves. In this episode, Greg breaks down his simple but powerful "before and after" formula. It starts by understanding the before : the frustrations, questions, and roadblocks your customers face long before they make a purchase. Solve that, and you earn the sale. But once you've solved it, new problems appear, and that's your opportunity to build trust, add value, and guide customers deeper into your ecosystem. We also look at how to map the entire customer journey so you can clearly see each problem in sequence. When you know the full chain of needs, you can build a product lineup that supports your customers at every step. Finally, we explore vertical integration: how smart businesses automate this whole process by owning more steps in the value chain. If you want a simple, repeatable way to grow, this episode is for you. Topics Discussed in this episode: The before and after formula (What problems are your customers facing?) (01:52) Implementing the formula by mapping out the customer journey (05:44) Curating your product offering (07:28) Examples (10:47) eCommerce (10:47) SaaS (13:37) Marketing Agencies(16:55) Course Creators (21:16) Using vertical integrations to automate this problem-solving process (23:58) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account

You can listen to The Before & After Formula [Ep.194] online on Radio and Podcast. Open the player on this page to stream the available audio.

The Before & After Formula [Ep.194] is an episode from The Empire Podcast - Buying and Selling Websites | Investing in Online Assets and Businesses by Justin Cooke and Joe Magnotti.

This episode is 26:11 long.

This episode was published on Nov 25, 2025.

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