Rewriting the Paid Ads Playbook With Hernan Vazquez [Ep.211]

Paid ads used to be simple: find the right audience, dial in your targeting, and scale. Now? It's where a lot of businesses quietly burn cash. In this episode, we are joined by Hernan Vazquez, a paid ads expert with over a decade of experience. Hernan explains why so many business owners are spending more on ads and getting less back. The biggest problem is the math. What used to work at $3 leads or cheap clicks doesn't work when acquisition costs have doubled or tripled. But many businesses haven't adjusted. They're still running the same funnels, expecting the same outcomes, and wondering why margins are disappearing. According to Hernan, platforms like Meta and Google now rely heavily on AI, which means your creative is doing the real work. If your message doesn't land instantly, your budget gets eaten alive. That's why more operators are shifting to low ticket offers. Instead of risking everything on a cold high-ticket sale, Hernan suggests using low-ticket products to test demand, recover ad spend faster, and avoid wasting months on funnels that don't convert. If you've ever looked at your ad spend and thought, "this should be working by now," this episode will show you what's actually going wrong, before it costs you even more. Topics Discussed in this episode: Hernan's background in paid ads (02:31) Paid vs organic and where to invest today (04:23) Hernan's advice for hiring your first media buyer (15:28) How paid media has changed and the current struggles with Meta (21:59) The shift from targeting to creative (25:30) Why low ticket offers are making a comeback (28:05) Funnels vs ecosystems and how to structure your strategy (35:31) Retargeting and what still works today (45:43) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account

You can listen to Rewriting the Paid Ads Playbook With Hernan Vazquez [Ep.211] online on Radio and Podcast. Open the player on this page to stream the available audio.

Rewriting the Paid Ads Playbook With Hernan Vazquez [Ep.211] is an episode from The Empire Podcast - Buying and Selling Websites | Investing in Online Assets and Businesses by Justin Cooke and Joe Magnotti.

This episode is 57:04 long.

This episode was published on Apr 28, 2026.

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