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Hisense CMO Sarah Larsen on turning the FIFA World Cup into a brand-building moment artwork
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Hisense CMO Sarah Larsen on turning the FIFA World Cup into a brand-building moment

The Current Podcast by The Current

Jun 11, 202600:24:32Business

As FIFA World Cup fever takes hold across North America, Hisense USA CMO Sarah Larsen joins the podcast to discuss the brand's role as an official tournament partner, the strategy behind its "Out Host with Hisense" campa...

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Hisense CMO Sarah Larsen on turning the FIFA World Cup into a brand-building moment is an episode from The Current Podcast by The Current. As FIFA World Cup fever takes hold across North America, Hisense USA CMO Sarah Larsen joins the podca...

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Published Jun 11, 2026, 00:24:32 long, audio available.

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