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Warner Bros. Discovery’s Marisa Crocker: 'It's an attention economy' and live sports is the last great gathering place artwork
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Warner Bros. Discovery’s Marisa Crocker: 'It's an attention economy' and live sports is the last great gathering place

The Current Podcast by The Current

Aug 19, 202600:22:40Business

Warner Bros. Discovery’s Marisa Crocker breaks down why sports are becoming more valuable in a fragmented media landscape, how programmatic is changing the way advertisers buy live events and why brands should be betting...