J&J Snack Foods CMO Lynwood Mallard on the art of keeping the 60-year-old ICEE brand cool
As ICEE approaches its 60th anniversary, Mallard shares how National ICEE Day, movie tie-ins, and social listening are keeping the frozen dr...
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Business
The Current Podcast
The Current Podcast returns for another season of insights and inspiration from marketing leaders of the world’s most influential brands. Visionaries like Microsoft Chief Brand Officer Kathl...
Episodes
20 of 167 episodes
Dow Jones Factiva's Emma O'Brian on why publishers hold 'the ace card' in the AI era
The GM and SVP explains how licensing, attribution, and a royalty-based model are helping newsrooms get paid as chatbots replace clicks — an...
Inside Levi’s and TBWA’s cultural comeback with the Super Bowl, Beyoncé and a return to denim’s roots
Levi’s and TBWA leaders reveal how the brand tapped Beyoncé, reimagined its iconic advertising through a female lens and turned big cultural...
Chili's CMO on the restaurant's cultural comeback
Brinker International CMO George Felix on the consumer insight behind Chili’s’ “Better Than Fast Food” strategy, creating culture-driving mo...
BBDO ‘client-whisperer’ Daale Carter: Brands need a challenger mindset — even the iconic M&M’s
BBDO’s Daale Carter reveals how consumer listening, challenger thinking and a willingness to take risks are helping both iconic and upstart...
Asana CMO Prachi Gore on how AI workflows are ‘completely disrupting’ the B2B playbook
Asana CMO Prachi Gore explains why AI’s biggest marketing opportunity lies beyond content creation, as agents reshape workflows, B2B buying...
How Tripadvisor and PMG are breaking down the brand-agency divide with an ‘in-residence model’
Tripadvisor and PMG leaders share how breaking down barriers between brands, agencies and platforms can drive stronger performance, smarter...
Warner Bros. Discovery’s Marisa Crocker: 'It's an attention economy' and live sports is the last great gathering place
Warner Bros. Discovery’s Marisa Crocker breaks down why sports are becoming more valuable in a fragmented media landscape, how programmatic...
Formula E CMO Ellie Norman on rewriting the rules of sports marketing
As Formula E takes on the giants of global motorsport, Ellie Norman explains how the electric racing series is using creators, technology an...
Tenzing founder Huib van Bockel on leaving Red Bull to build a natural energy drink challenger
Huib van Bockel, founder and CEO of Tenzing Natural Energy, on leaving Red Bull to build a natural challenger brand from scratch.
BBDO's Nancy Reyes and Chris Beresford-Hill on why epic creativity is good for business
The Dynamic Duos Podcast showcases some of the most compelling brand-agency relationships in the industry today. In each episode, agency and...
MINI CMO Jennifer Treiber-Ruckenbrod on the rise of AI bots and the risk of ‘water armies’
From AI-generated campaigns to fake online comments, MINI CMO Jennifer Treiber-Ruckenbrod shares how marketers can prepare for a future shap...
Disney’s Jamie Power explains why advertisers are buying audiences, not shows
Disney is reinventing advertising across its streaming ecosystem. On this edition of The Big Impression, Disney’s SVP, Addressable Sales, Ja...
Target's Matt Drzewicki explains why retailers are becoming AI's most valuable data partners
The Roundel leader shares how Target is preparing for an AI-powered shopping future with ChatGPT advertising, privacy-conscious data collabo...
Hinge's Tamika Young explains why the app wanted to reach Gen Z at the movies
Hinge's Chief Marketing and Communications Officer, Tamika Young, talks about the challenges of marketing to an audience whose goal is to de...
Joy Robins on how The New York Times is luring news-averse advertisers
The Current Podcast returns for another season of insights and inspiration from marketing leaders of the world’s most influential brands. Vi...
Kroger's Christine Foster says more brands are applying retail data to CTV campaigns
Christine Foster, group vice president of commercial strategy and operations at Kroger Precision Marketing, talks about the benefits of groc...
Reddit's Paulita David on how brands are using the internet’s most valuable focus group
Paulita David, VP, Head of U.S., Large Customer Sales at Reddit, unpacks how brands are tapping into Reddit’s communities for sharper consum...
Hisense CMO Sarah Larsen on turning the FIFA World Cup into a brand-building moment
As FIFA World Cup fever takes hold across North America, Hisense USA CMO Sarah Larsen joins the podcast to discuss the brand's role as an of...
The Weather Company's Dani Feore on how the elements can be a predictor of consumer behavior
Dani Feore, VP of Industry and Data Partnerships at The Weather Company, explains how weather-driven mindsets are helping marketers anticipa...