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Diadora’s Antonio Gnocchini on the power of discovery
Heritage sports brands may be tempted to rely on their history to appeal to a new generation that wasn’t there to see it. But in the fast-moving digital attention economy, that’s a mistake, says Antonio Gnocchini, chief...
About This Episode
Diadora’s Antonio Gnocchini on the power of discovery is an episode from The Current Podcast by The Current. Heritage sports brands may be tempted to rely on their history to appeal to a new generation that wasn’t there to see it. But in th...
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Published Jan 22, 2026, 00:29:24 long, audio available.
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