Why a Brewery Put Bitcoin on Its Balance Sheet

James, founder of Brulo, joins Jordan to share his journey from building Beer52, one of the UK’s largest craft beer subscription businesses, to launching Brulo, an alcohol‑free brewery now recognised as the world’s first Bitcoin treasury brewery.They explore James’s entrepreneurial path, the rise of alcohol‑free beer, and why Brulo converted its cash reserves into Bitcoin. James discusses building a brand that people connect with, the challenges of educating customers about Bitcoin, and how businesses can help normalise adoption. Follow James + Brulo:Website: ⁠ CrowdCube: 00:00 – Introduction and Background 03:30 – The Journey into Craft Beer 06:04 – Building Beer 52: The Early Days 08:40 – Challenges and Lessons Learned 11:04 – Transitioning to Alcohol-Free Beer 13:40 – The Rise of Alcohol-Free Options 16:26 – Branding and Design Philosophy 19:09 – The Bitcoin Connection 21:49 – Bitcoin Treasury Strategy 24:20 – Community and Education 27:21 – Future Plans and GrowthFollow Jordan:💬 X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💼 Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💡 Got an idea for the podcast or feedback? Email:⁠⁠⁠⁠⁠⁠⁠⁠ hello@bitcoincollective.co📬 Read our newsletter: ⁠⁠⁠⁠⁠⁠⁠ All content provided by The Bitcoin Collective and guests in this episode is for informational and educational purposes only and is not meant to represent financial, trade or investment advice.The World’s First Bitcoin Brewery

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Why a Brewery Put Bitcoin on Its Balance Sheet is an episode from The Crypto Standard by Jordan Walker.

This episode is 01:05:01 long.

This episode was published on Aug 29, 2025.

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