Inside Strategy: How the World's Biggest Bitcoin Company Actually Works Chaitanya Jain #215

CJ, part of the Bitcoin team at Strategy, joins Jordan to explain what’s really happening behind the company’s new preferred equities — and why Stretch is becoming a headline product. 🇬🇧 Join the UK Bitcoin Business Network: CONTACT JORDAN: X: LinkedIn: Email: hello@bitcoincollective.co CONTACT CJ: X: LinkedIn: CHAPTERS: 00:00 Intro 00:51 CJ’s role on Strategy’s Bitcoin team 02:12 What CJ does day to day 05:25 Behind Saylor’s messaging and Strategy’s content 08:34 What CJ has learned working closely with Saylor 11:22 Why Strategy uses AI so aggressively 14:21 How the Bitcoin and software sides fit together 17:07 Strategy’s model explained (Jesse Meyers graphic) 24:27 What Stretch is and why it exists 27:27 How Stretch helps Strategy buy more Bitcoin 31:07 How the dividend rate gets set and adjusted 34:43 Stretch vs stablecoin yield 38:44 Why Stretch could be Strategy’s “iPhone moment” 41:41 Who can copy this model and why size matters 44:46 Building products on top of Stretch outside the US 46:28 A UK bank product backed by Stretch 47:48 Why it’s attractive for businesses holding cash 50:07 Why “Bitcoin for corporations” may now be Stretch 52:53 Where to learn more and what’s coming next READ OUR NEWSLETTER: LISTEN /

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Inside Strategy: How the World's Biggest Bitcoin Company Actually Works Chaitanya Jain #215 is an episode from The Crypto Standard by Jordan Walker.

This episode is 00:55:33 long.

This episode was published on Mar 11, 2026.

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