This Is What Bitcoin Adoption Actually Looks Like Will Reeves #220

A fast food chain integrated Bitcoin payments in a matter of weeks, and same-store sales went up 10%. That’s not a marketing stunt. That’s the flywheel starting to turn. Will Reeves, CEO of Fold, joins Jordan to break down what Bitcoin adoption actually looks like for businesses right now — and why the companies moving early are building advantages that will be almost impossible to close later. 🇬🇧 Join the UK Bitcoin Business Network here: CONTACT JORDAN: X: LinkedIn: Email: hello@bitcoincollective.co CONTACT WILL: LinkedIn: Website: TIMESTAMPS 00:00 Intro — Every Business Activity Should Earn You Bitcoin 01:00 What Is Fold and How Does It Work? 06:00 Bitcoin Rewards — Meeting People Where They Are 10:00 Why Most People Get Into Bitcoin Through Skin in the Game 15:00 Will’s Personal Bitcoin Origin Story 20:30 Fold for Business — How It Started 24:00 The Steak and Shake Bitcoin Bonus Programme 28:00 Will Businesses Start Rewarding Customers in Bitcoin? 32:00 Why the Infrastructure Flywheel Is Finally Ready 36:30 The Supply Chain Effect — Bitcoin Daisy-Chaining Through Industries 46:00 Fold Is Not a Bitcoin Treasury Company — Here’s Why 49:30 “Bitcoin Is Not the Goal. The Life It Enables Is.” 54:00 What’s Coming Next for Fold and Bitcoin Business Adoption READ OUR NEWSLETTER: LISTEN /

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This Is What Bitcoin Adoption Actually Looks Like Will Reeves #220 is an episode from The Crypto Standard by Jordan Walker.

This episode is 00:56:58 long.

This episode was published on Apr 30, 2026.

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