[CFMS SERIES] AI, Community, and the Future of CrossFit Affiliates with Dan Uyemura

This marks the tenth and final episode of a special CrossFit Podcast collaboration with the CrossFit Medical Society .  Dan Uyemura , founder and CEO of PushPress , has a rare vantage point: data from thousands of CrossFit affiliates around the world. In this conversation, he breaks down what separates thriving gyms from struggling ones, why engagement matters more than marketing, and how technology can amplify, not replace, the human experience at the heart of CrossFit. From the “golden rule” for new members to the psychology behind retention, Dan and host Jocelyn Rylee dig into how affiliate owners can build stronger communities, smarter systems, and more sustainable businesses. TOPICS INCLUDED The data behind retention: what predicts whether members stay The connection between engagement, referrals, and sales How to onboard new members without making them feel stupid Using technology (and AI) to support, not replace, community Community Highlight The FDNY Barbell Club doesn’t just fight fires. They train like their lives depend on it. Founded in 2019 by firefighter Rick Roman, the department’s official CrossFit team blends competition, camaraderie, and accountability inside a firehouse gym outfitted with ropes, rowers, and barbells. They push through classic CrossFit workouts, monthly throwdowns, and competitions from local events to the World Police and Fire Games, where Roman and his teammates recently landed on the podium. For them, every rep has a deeper purpose: staying ready. In full gear, firefighters carry 60 to 130 lb into life-or-death situations, and CrossFit builds the strength, stamina, and grit they need when the alarm bell rings. “You want to do it right, do it hard, and make sure everyone goes home.” Know someone you think deserves to be highlighted? Nominate them here. Share Your Thoughts: Email us [ podcasts@crossfit.com ]

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[CFMS SERIES] AI, Community, and the Future of CrossFit Affiliates with Dan Uyemura is an episode from The CrossFit Podcast by CrossFit LLC.

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This episode was published on Dec 29, 2025.

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