Kellyn Smith Kenny (AT&T) Reinventing and Redefining Trust in Telecom

Few brands define connection quite like AT&T—not just through technology, but through trust. And trust is not a word historically associated with telecom companies. Jim’s guest this week is at the center of AT&T’s transformation: Kellyn Smith Kenny, the company’s first-ever Chief Marketing & Growth Officer. Since 2020, Kellyn has helped usher in what she calls the “Accountability Era,” part of an ambitious, multi-year reinvention backed by more than $145 billion invested in reliability, transparency, and customer trust. With revenues topping $120 billion and a customer base of more than 100 million consumers, AT&T is a brand that touches nearly every American life. Under Kellyn’s leadership, the company has become known for both its marketing excellence and its humanity—from launching the AT&T Guarantee, to pioneering a pragmatic approach to AI, to building meaningful partnerships with the likes of Formula 1 and Hello Sunshine. Tune in as Jim explores Kellyn’s unique leadership journey—from Division I athlete to C-suite change agent—and how she’s redefining what it means to lead a modern brand. --- Learn more, request a free pass, and register at ) Promo Code for $500 off ticket prices: ALMCMOPOD26 --- This week's episode is brought to you by Deloitte, TransUnion and the IAB. See Privacy Policy at and California Privacy Notice at .

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Kellyn Smith Kenny (AT&T) Reinventing and Redefining Trust in Telecom is an episode from The CMO Podcast by vYve Productions.

This episode is 00:58:05 long.

This episode was published on Dec 17, 2025.

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