PepsiCo's Formula for Building Enduring Brands with Mark Kirkham
What does it take to market some of the world's most iconic brands? Recorded live during the Cannes Lions International Festival of Creativi...
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Business
The CMO Podcast
Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all o...
Episodes
20 of 439 episodes
Helping People Live Better: Marketing's Role in the Future of Health with Google, Novo Nordisk and Bayer
As people take greater ownership of their health, the role of brands is changing. Recorded live at the Havas Café during the Cannes Lions In...
Beauty Doesn't Have a Language // A Conversation with Ulta Beauty, Made by Mitchell and Cymbiotika
What makes someone fall in love with a brand? Recorded during the Cannes Lions Festival, Jim brings together three leaders who are redefinin...
Stop Chasing Attention. Start Creating Desire // Lessons from Best Buy, AB InBev and Reckitt
"Creativity is all about creating desire." So what makes people truly desire a brand? This week, we're back at the Havas Café for the second...
Behind Latin America's $90 Billion Marketing Success with Sean Summers (Mercado Libre)
F resh off one of the biggest sporting events in the world, Sean Summers, our guest this week, joins Jim after experiencing the FIFA World C...
What Racing Wienermobiles Can Teach Every Marketer with Todd Kaplan (Kraft Heinz)
Six Oscar Mayer Wienermobiles racing around the Indianapolis Motor Speedway. It may sound like a publicity stunt, but for Todd Kaplan, it wa...
Beyond "Priceless" // Mastercard's Next Chapter with Jill Kramer
Some marketing ideas capture attention for a moment. The very best ones become part of culture. And you could say...that's priceless. Record...
How Gap Became Cool Again with Fabiola Torres | Live from the Tubi Cabana at Cannes Lions
How do you reinvent one of the world's most iconic brands without losing what made it iconic in the first place? Recorded live on the Tubi S...
From Murder Your Thirst to Electric Air Taxis: Creating Brand Desire // Lessons from Liquid Death, Duolingo, and Joby Aviation
Great brands do more than meet a need. They transform that need into desire. But in an increasingly crowded and fragmented media landscape,...
Marie Gulin-Merle (Google) & Anda Gansca (Knotch) | The New Era of AI-Powered Marketing
Artificial intelligence is reshaping marketing at a pace unlike anything we've seen since the birth of digital. But as today's guests remind...
Kelly Mahoney (Ulta Beauty) | Trust, Creativity, and the Superpowers of Beauty
Just days before Supergirl hit theaters—and as Ulta Beauty launched its ambitious partnership with Warner Bros. to bring the film to life th...
Grace Kao (Snap) | The Truth About Gen Z and Why Marketers Keep Getting It Wrong
This week, Jim welcomes Grace Kao, Chief Marketing Officer of Snap Inc. Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has grown fro...
Omer Waysman (Michelin) | Trust at 70 Miles Per Hour - Tires, Dining, and 24 Hours of Le Mans
For 24 straight hours every June, the world's greatest endurance race pushes drivers, machines, and engineers to their limits at Le Mans. Fo...
Melissa Grady Dias (Measured Wellness) | From CMO to CEO: Using AI and Human Connection to Transform Health
The role of the CMO is evolving. Increasingly, it is becoming a pathway to the CEO's office. Jim's guest this week, Melissa Grady Dias, firs...
Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership Summit
What does growth leadership actually look like in 2026? Recorded live at the Kellogg School of Management Marketing Leadership Summit, this...
Reclaiming Hope with Samantha Maltin (St. Jude) and George Carey (Human-ology)
Are you a hopeful leader? Is your brand a hopeful brand? What does hopeful even mean anymore? And in a moment defined by uncertainty, anxiet...
The Future Legacy and Leadership Roundtable with Havas and NFL | Celebrating the AAF Hall of Fame
A few weeks ago at Havas’ Hudson Street headquarters in New York City, industry leaders gathered on the eve of the Advertising Hall of Fame...
Sherina Smith (American Family Insurance) | Designed to Last
What does it take to transform a legacy brand and yourself as a leader at the same time? To celebrate the launch of the streaming series on...
Christian Muche (POSSIBLE) | Building Marketing’s New Must-Attend Event
This week, about 5.5 thousand marketers from 44 countries and 800 brands are convening in Miami for one of the fastest rising gatherings in...
Allison Varone (Campari America) | From Spritz to Strategy: Building Culture-First Brands
What does it take to turn a simple drink into a global cultural phenomenon? This week Jim welcomes Allison Varone, the Head of Marketing at...