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Sofia Hernandez (TikTok) The Future of Marketing Belongs to the Curious artwork
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Sofia Hernandez (TikTok) The Future of Marketing Belongs to the Curious

The CMO Podcast by vYve Productions

Mar 11, 202600:54:56Business

If culture moves at the speed of TikTok, then today’s CMO has to move just as fast. This week, Jim is joined by Sofia Hernandez, Global Head of Business Marketing and Commercial Partnerships at TikTok. Since launching in...

About This Episode

Sofia Hernandez (TikTok) The Future of Marketing Belongs to the Curious is an episode from The CMO Podcast by vYve Productions. If culture moves at the speed of TikTok, then today’s CMO has to move just as fast. This week, Jim is joined by...

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This episode belongs to The CMO Podcast.

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Episode Details

Published Mar 11, 2026, 00:54:56 long, audio available.