Search, Strategy, and Success: Insights from Greg Brooks of Search Tides

In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, is joined by Greg Brooks , CMO and Partner at SearchTides . Together, they dive into the fast-paced world of marketing, where it's never a "set it and forget it" game. Greg shares his unique background as a professional poker player and how it shaped his approach to marketing strategy. They also discuss the evolving challenges in SEO and how forward-thinking companies like SearchTides stay ahead in an ever-changing marketplace. With humor and insights, Greg and Eric explore what it takes to navigate marketing's future, from algorithm shifts to the importance of balancing short and long-term strategies. They also discuss how to harness time as an asset, invest in high-performing channels, and prepare for a future with more competition enabled by AI. To connect with Greg, click here: To connect with Eric, click here: To

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Search, Strategy, and Success: Insights from Greg Brooks of Search Tides is an episode from The Claw by Liger Partners.

This episode is 31:21 long.

This episode was published on Oct 16, 2024.

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