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The Claw

Liger Partners

Make your business work for you. Get the tips, tools and expert advice you need to grow your business while enjoying the journey.

Episodes

20 of 100 episodes

Fintech Without Friction: Speeding Up Success with Product Ops

In this episode of The Claw, Eric Holtzclaw sits down with Poonam Nath, Executive Leader of Product Operations at Fiserv, to explore how pro...

29:05Jul 2, 2025

What's Your Business Worth? How interVal Is Changing the Game

Eric Holtzclaw talks with Karen Chalmers, VP of Marketing & Partnerships at interVal, about the surprising truth behind small business valua...

28:42Jun 25, 2025

Investing in Innovation: How VentureSouth Helps Angel Investors Fuel Southern Startups

In this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, sits down with Paul Clark—angel investor and co-founder of Vent...

27:15Jun 18, 2025

From Curiosity to Co-Pilot: How Marketing Leaders Can Make AI Work

In this episode of The Claw, host Eric Holtzclaw talks with Aby Varma, founder of Spark Novus, about helping marketers move beyond AI experi...

27:10Jun 11, 2025

Fixing the Follow-Up: CRM Strategy for Complex Sales

In this episode of The Claw, Eric Holtzclaw sits down with Jason Kramer, Founder and CEO of Cultivize, to explore how a better CRM strategy...

25:48Jun 4, 2025

The Future of Content Creation Is Smarter (and More On-Brand)

In this episode of The Claw, Eric Holtzclaw sits down with William King, Co-Founder and CEO of SuperCopy, to talk about one of the biggest p...

29:17May 28, 2025

Moving Minds: How ActivEd Is Redefining Learning Through Motion

In this episode of The Claw, Eric Holtzclaw sits down with Dr. Julian Reed—professor at Furman University and founder of ActivEd—to explore...

24:05May 21, 2025

Employee Motivation 101: The Secrets Behind Effective Incentive Programs with Don Doster

What really motivates people to take action? Whether it's improving employee health, increasing workplace safety, or driving engagement in c...

27:36Mar 12, 2025

Conquering the Legal Industry's Marketing Challenges with Luis Scott

In this episode of The Claw, Eric Holtzclaw is joined by Luis Scott, the founder of Eight Figure Firm Consulting . Luis shares his fascinati...

27:34Nov 27, 2024

Scaling with Strategy: Stefanie Beach on Digital Media Success and Sustainable Growth

In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, sits down with Stefanie Beach, Founder and CEO of SMB Media Consulti...

26:15Nov 13, 2024

Search, Strategy, and Success: Insights from Greg Brooks of Search Tides

In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, is joined by Greg Brooks , CMO and Partner at SearchTides . Together...

31:21Oct 16, 2024

Behind the Click: Optimizing the Customer Experience with Jon MacDonald

In this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, welcomes Jon MacDonald , CEO and founder of The Good . Jon shar...

26:50Oct 2, 2024

Mastering Global Brand Transformations with Darren Horwitz

In this episode of The Claw, Eric Holtzclaw sits down with Darren Horwitz, founder of TenTen Group , to discuss large-scale global brand tra...

30:14Sep 18, 2024

Crafting Brands that Resonate: A Conversation with Jim Pietrusznski

In this episode of The Claw, host Eric Holtzclaw interviews Jim Pietrusznski, CEO of Soulsight , a brand design agency specializing in consu...

27:00Sep 4, 2024

Bridging the Gap: Aligning Sales and Marketing for Success with Steve Gielda

In this episode of The Claw Podcast, host Eric Holtzclaw sits down with Steve Gielda, President and Co-Founder of Ignite Selling , to explor...

31:12Aug 21, 2024

From Crisis to Confidence: Media Consulting with Mike Petchenik

In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, is joined by Mike Petchenik, owner and founder of Petchenik Media Gr...

29:56Aug 7, 2024

John Miller on Why Playing It Safe in Marketing Doesn't Work

In this episode, Eric sits down with John Miller , founder of Scribewise and author of " Playing It Safe Sucks: A Manifesto for Courageous M...

27:02Jul 17, 2024

Mastering Brand Strategy with Kate Dileo: The Power of Authentic Messaging

In this episode of The Claw, Eric delves into brand strategy with Kate DiLeo , founder of The Brand Trifecta . Kate shares her journey from...

26:15Jul 3, 2024

Expert Strategies for Consultants: Lessons from Max Traylor

In this episode of The Claw, Eric is joined by Max Traylor of MaxTraylor.com . Max delves into his journey from running a traditional market...

17:39Jun 19, 2024

Hidden Revenue: The Art of Relational Marketing with Anita Toth

In this episode of The Claw, host Eric, Chief Strategist at Liger, discusses with guest Anita Toth , also known as the Hidden Revenue Hunter...

26:27Jun 5, 2024