Mastering Global Brand Transformations with Darren Horwitz

In this episode of The Claw, Eric Holtzclaw sits down with Darren Horwitz, founder of TenTen Group , to discuss large-scale global brand transformations. Darren shares insights into how TenTen helps organizations navigate rebranding, offering services around planning, building, and managing the entire process. Darren dives into the five critical pillars to consider when rebranding a company. He also shares insights on the importance of cataloging existing branded materials, considering the timing of a rebrand, and how to involve key stakeholders to ensure the process is smooth and effective. Darren also highlights the importance of testing the brand in real-world environments and aligning the rebranding strategy with business goals to ensure long-term success. To connect with Darren, click here: To connect with Eric, click here: To

You can listen to Mastering Global Brand Transformations with Darren Horwitz online on Radio and Podcast. Open the player on this page to stream the available audio.

Mastering Global Brand Transformations with Darren Horwitz is an episode from The Claw by Liger Partners.

This episode is 30:14 long.

This episode was published on Sep 18, 2024.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The Claw when more episodes are available from the podcast feed.