Behind the Click: Optimizing the Customer Experience with Jon MacDonald

In this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, welcomes Jon MacDonald , CEO and founder of The Good . Jon shares how his unique background in computer science and visual arts helped him bridge the gap between functionality and user experience. He touches on the evolution of digital experiences from the early days of Flash to today's optimized e-commerce environments, highlighting the importance of usability and consumer-centered design. Eric and Jon emphasize that brands often miss gathering insights on the "why" behind consumer actions. A simple method to gain this understanding is by using user testing techniques, such as having someone navigate a website while articulating their thoughts aloud. By observing real-time feedback, brands can identify areas for improvement and adjust their strategies based on actual user experiences. To connect with Jon, click here: To connect with Eric, click here: To

You can listen to Behind the Click: Optimizing the Customer Experience with Jon MacDonald online on Radio and Podcast. Open the player on this page to stream the available audio.

Behind the Click: Optimizing the Customer Experience with Jon MacDonald is an episode from The Claw by Liger Partners.

This episode is 26:50 long.

This episode was published on Oct 2, 2024.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The Claw when more episodes are available from the podcast feed.