Reducing Friction in a Global Pandemic with Hubspot

“A lot of companies say, ‘Hey, one of the core initiatives for this year is being customer focused.’ Then what happens next year? What happens the year after that?” Yamini Rangan is HubSpot’s Chief Customer Officer, bringing together marketing, sales, customer success and the operations behind them to deliver delightful experiences for customers. Join Yamini to discover how values can be a competitive differentiator, why seeking to understand is better than seeking to be understood, the benefits of a “customer-in” vs. a “function-out” approach to strategy, and why she is a fan of roundtables.

You can listen to Reducing Friction in a Global Pandemic with Hubspot online on Radio and Podcast. Open the player on this page to stream the available audio.

Reducing Friction in a Global Pandemic with Hubspot is an episode from The Art of the Pivot by Signavio.

This episode is 23:02 long.

This episode was published on Apr 8, 2021.

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