Scaling International Brands in the US Market with Bashak Ilhan

In this episode of Talk Commerce, Brent Peterson interviews Bashak Ilhan, founder and CEO of Road Group. They discuss Bashak's entrepreneurial journey, her passion for global business, and the intricacies of building brands for the US market. The conversation covers various topics including the challenges of e-commerce, the impact of tariffs, and the importance of emotional value in branding. Bashak shares success stories of brands that have thrived in the US and emphasizes the role of AI in shaping the future of shopping. She encourages aspiring brands to pursue their dreams and offers her expertise in navigating the complexities of the market. Takeaways Bashak Ilhan is an experienced entrepreneur with a passion for global business. Road Group helps international brands enter the US market. Understanding market differences is crucial for brand success. Amazon is a competitive platform that requires strong branding. US customers have higher return rates compared to other markets. Tariffs and shipping challenges impact European brands entering the US. Brands must be prepared for high volume when entering big box retail. Success stories highlight the potential for growth in the US market. AI is transforming the e-commerce landscape. Emotional value is becoming increasingly important in consumer purchasing decisions. Chapters 00:00 Introduction to Bashak Ilhan and Road Group 02:51 Bashak's Entrepreneurial Journey and Motivations 05:21 Client Engagement and Brand Building Strategies 08:17 Navigating Market Differences: US vs Europe 11:01 Success Stories and Brand Growth 13:34 The Future of E-commerce and AI 16:23 Closing Thoughts and Contact Information

You can listen to Scaling International Brands in the US Market with Bashak Ilhan online on Radio and Podcast. Open the player on this page to stream the available audio.

Scaling International Brands in the US Market with Bashak Ilhan is an episode from Talk Commerce by Brent W. Peterson.

This episode is 19:12 long.

This episode was published on Apr 7, 2026.

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