B2B Medical Aesthetics Desperately Needs a Digital Makeover Keri Concannon & Olivia Schmid Beauty Rep

Brent Peterson sits down with Keri Concannon, CEO and Co-Founder, and Olivia Schmid, COO of Beauty Rep — a groundbreaking platform transforming the way medical aesthetics practices discover, learn about, and purchase products from brands. Keri draws on over 20 years of sales experience in the aesthetics industry, including nearly a decade at Obagi Medical, to explain the frustrations that inspired Beauty Rep. From siloed teams to inefficient ordering processes (yes, some practices still fax orders!), the B2B side of medical aesthetics has long lagged behind the consumer world. Meanwhile, Olivia brings a unique perspective shaped by her time at Amazon, Galderma, Allergan, and even a career in law, all of which fuel her mission to bring a seamless, consumer-grade experience to the professional side of the business. Together, they discuss how Beauty Rep serves as a centralized hub where practices — from solo estheticians to large hospital systems — can access multiple brands, educational materials, marketing assets, and place orders in one intuitive platform. They explore the challenges of getting legacy sales reps on board, how AI is being woven into the platform under their trademarked "AesthetiTech" banner, and why the average practice now carries around 14 different brands, making streamlined access more critical than ever. The conversation also covers the evolving landscape of medical aesthetics, including the convergence of regenerative medicine, longevity, and wellness with traditional aesthetics, as well as how AI is influencing everything from injector training to the development of new product formulations. Keri and Olivia also share their outlook on the economy and the exciting momentum building in both the US and European markets. If you're in ecommerce, B2B sales, or the medical aesthetics industry, this is a must-watch episode packed with insights on digital transformation, the future of sales, and how to build platforms that truly serve the customer. Chapters: 0:00 – Introduction & Guest Backgrounds 2:48 – Passions Outside of Work 3:23 – Hockey, Minnesota & Life in Kona 4:21 – The Free Joke Project 5:05 – What Is Beauty Rep & Why It Exists 6:47 – The 35% Sales Rep Problem 8:18 – Bringing D2C Experience to B2B 9:12 – Legacy Reps & Adapting to Digital Change 11:13 – Adoption Challenges & "What's the Catch?" 13:00 – How Beauty Rep Helps Sales Reps Daily 14:49 – Industry Expectations & Education Access 16:33 – AI, AesthetiTech & Smarter Selling 18:13 – Legacy Systems: Faxes, PDFs & Hospital POs 19:28 – Who Are Beauty Rep's Customers? 20:26 – AI in Content & Medical Training 22:57 – Economic Outlook: US & Europe 25:03 – Shameless Plug: BeautyRep.com

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B2B Medical Aesthetics Desperately Needs a Digital Makeover Keri Concannon & Olivia Schmid Beauty Rep is an episode from Talk Commerce by Brent W. Peterson.

This episode is 23:53 long.

This episode was published on May 19, 2026.

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