Radio and PodcastRadio and PodcastLive Radio & Podcasts
B2B Marketers Are Under Pressure and the C-Suite Needs to Pay Attention artwork
Technology

B2B Marketers Are Under Pressure and the C-Suite Needs to Pay Attention

Talk Commerce by Brent W. Peterson

Jun 9, 202621:48Technology

Kathy Floam-Greenspan, founder of Palm Marketing, shares insights from her recent survey on B2B marketing challenges, the impact of AI, and strategies for maintaining focus in a rapidly changing environment. Takeaways Ex...

About This Episode

B2B Marketers Are Under Pressure and the C-Suite Needs to Pay Attention is an episode from Talk Commerce by Brent W. Peterson. Kathy Floam-Greenspan, founder of Palm Marketing, shares insights from her recent survey on B2B marketing challen...

Podcast

This episode belongs to Talk Commerce.

Listen Online

Use the player on this page to stream the episode online.

Episode Details

Published Jun 9, 2026, 21:48 long, audio available.