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B2B Marketers Are Under Pressure and the C-Suite Needs to Pay Attention
Kathy Floam-Greenspan, founder of Palm Marketing, shares insights from her recent survey on B2B marketing challenges, the impact of AI, and strategies for maintaining focus in a rapidly changing environment. Takeaways Ex...
About This Episode
B2B Marketers Are Under Pressure and the C-Suite Needs to Pay Attention is an episode from Talk Commerce by Brent W. Peterson. Kathy Floam-Greenspan, founder of Palm Marketing, shares insights from her recent survey on B2B marketing challen...
Podcast
This episode belongs to Talk Commerce.
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Episode Details
Published Jun 9, 2026, 21:48 long, audio available.






