Ep. 588 Behavioral ABM: Detecting Buying Groups Before the RFP

ABM isn’t a campaign. It’s a behavioral listening system. In this episode of the OnBase Podcast, Chris Moody sits down with Radoj Glisik, SVP of Digital Strategy & Design at Altudo, to explore how account-based marketing evolves when you combine behavioral psychology, customer experience design, and modern data infrastructure. They unpack evaluation patterns, buying group detection, why intent data alone fails, how to structure a marketing data lake, and why ungating content improves outcomes. You’ll also learn how GA4, DXPs, and personalization engines work together to create meaningful account-level engagement. If you’re serious about scaling ABM beyond campaigns and building a system that sales actually trusts, this conversation is essential. About the Guest Radoj Glisik is a battle-tested CX, branding, marketing, and content strategy executive. He has delivered significant results in market research, new market entry, digital product strategy, information architecture, advertising, operational and process design, customer experience, and user testing. Radoj specializes in advanced personalization using behavioural psychology and the JTBD framework. Connect with Radoj .

You can listen to Ep. 588 Behavioral ABM: Detecting Buying Groups Before the RFP online on Radio and Podcast. Open the player on this page to stream the available audio.

Ep. 588 Behavioral ABM: Detecting Buying Groups Before the RFP is an episode from Sunny Side Up Podcast by Demandbase.

This episode is 00:32:38 long.

This episode was published on Mar 6, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Sunny Side Up Podcast when more episodes are available from the podcast feed.