Radio and PodcastLive Radio & PodcastsBusiness
Ep. 578 Inside Roku’s programmatic playbook: daily rigor, culture fit and the future of CTV
Roku’s John Rogers reveals how daily rigor, culture fit and a new programmatic playbook are shaping the future of CTV advertising. 🎙️ Episode summary In this episode, John Rogers, director of global programmatic partner...
About This Episode
Ep. 578 Inside Roku’s programmatic playbook: daily rigor, culture fit and the future of CTV is an episode from Sunny Side Up Podcast by Demandbase. Roku’s John Rogers reveals how daily rigor, culture fit and a new programmatic playbook are...
Podcast
This episode belongs to Sunny Side Up Podcast.
Listen Online
Use the player on this page to stream the episode online.
Episode Details
Published Dec 11, 2025, 00:34:29 long, audio available.
Related Episodes
Continue listening to more episodes from Sunny Side Up Podcast.
Ep. 588 Behavioral ABM: Detecting Buying Groups Before the RFP
Mar 6, 2026 - 00:32:38
Ep. 587 Beyond monolithic martech: how composable B2B marketing unlocks real AI impact
Feb 26, 2026 - 00:30:54
Ep. 586 Stop bolting on AI: Rebuild your go-to-market from the foundation up
Feb 19, 2026 - 00:34:56
Ep. 585 The architect CMO: Why operations, not ideas, unlock great creative
Feb 12, 2026 - 00:35:04
Ep. 584 How modern ABM works: from account selection to execution
Feb 5, 2026 - 00:36:03
Ep. 583 From SEO to GEO: Winning digital visibility in the AI-first era
Jan 29, 2026 - 00:28:49
Ep. 582 AI SDRs are here: How CMOs are putting AI agents on the front lines of pipeline
Jan 22, 2026 - 00:29:04