Ep. 02: Bringing Up Influencers

On the 2nd episode of Storytellers & Storysellers, I sat down with Sudeep Lahiri, VP Content & Strategy at One Digital Entertainment, and actor, Ahsaas Channa, to talk about the influencer economy in India. The influencer business didn't exist till about 5 years ago, and now it is powering one of the most important shared culture of our time. I couldn't think of anyone better than Ahsaas to begin talking about influencers with. She's riding the digital wave with her immense talent, and intuitive understanding of the platforms. and she tells us about her experience of going from a prosumer of content to a celebrity influencer, and her plans of making it to Bollywood. Sudeep Lahiri has part of the leading edge in the entertainment business for a long time. I've heard Sudeep talk to and about talent at many events in the industry and I admire his deftness & acumen about this space. I asked him if it was at all possible to plan an influencer's career in this dynamic environment, among other things. India's growing influencer market Fake Instagram accounts How influencers are changing the face of commerce Caroline Calloway - the fake Instagram star Marketers rate influencers & content > traditional advertising ASCI is framing rules for influencers FYRE: The Greatest Party That Never Happened (Netflix documentary) One Digital Follow Vineet Kanabar on Instagram and Twitter: @ascharyafuckit You can listen to this show and other awesome shows on the IVM Podcasts app on Android: or iOS: , or any other podcast app. You can also check out our website at

You can listen to Ep. 02: Bringing Up Influencers online on Radio and Podcast. Open the player on this page to stream the available audio.

Ep. 02: Bringing Up Influencers is an episode from Story Tellers and Story Sellers with Vineet Kanabar by IVM Podcasts.

This episode is 58:35 long.

This episode was published on Nov 21, 2019.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Story Tellers and Story Sellers with Vineet Kanabar when more episodes are available from the podcast feed.