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Challenger brands have to swim harder than the leader to stay in the same place artwork
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Challenger brands have to swim harder than the leader to stay in the same place

Storm the Norm by Anisha Motwani

Nov 27, 202028:11Business

What are the rules of winning for challenger brands? But first, what makes a challenger brand? What differentiates them from market followers & qualifies them as challengers? Let's take a cricket analogy here. The 1983 m...

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