The Medium is the Mess

Almost 60 years back, the Canadian communication theorist Marshall McLuhan coined the phrase “The medium is the message” to focus attention on the character, not just the content, of a medium. And he spoke of this when television was barely born and the internet was just about a germ of a thought, at best. In short, the media were not quite as complicated as we know them to be today. But today the shadow of digital looms the largest over the media landscape. And other media – television, radio, out-of-home, print –are not extinct either. And that makes it messier. Or does it? Listen in as we storm this norm with none other than Sam Balsara, the doyen of the media industry. And as always powerful Hacks to help you optimize your strategies in the right direction.

You can listen to The Medium is the Mess online on Radio and Podcast. Open the player on this page to stream the available audio.

The Medium is the Mess is an episode from Storm the Norm by Anisha Motwani.

This episode is 35:23 long.

This episode was published on May 11, 2023.

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