EP 28 - In a world that’s all about the Web3 bubble, there’s no room for chewing gum bubbles.

In a world that’s all about the Web3 bubble, there’s no place for chewing gum bubbles. Now, that’s a big and provocative norm to challenge about a category—and about large FMCG companies—that have built not just big customer bases for themselves but I daresay, also responsible for creating the kind of unparalleled mom-and-pop retail footprint in India that very few other categories can. And I don’t say it lightly. The world of brands today seems to be about one or more of the following three things: purpose, planned purchase journeys, and pivots enabled by disruptive tech. Where’s the place for a frivolous, impulse-driven, unchanging product category in this world? So how can an impulse category pivot to succeed in a D2C world, where the rules of commerce, culture and communications may be very different?And today’s norm is not just an existential question but a practical one that our guest Mr Rajesh Ramakrishnan, has been tackling at the helm of Perfetti even before the pandemic, but also through it.de!

You can listen to EP 28 - In a world that’s all about the Web3 bubble, there’s no room for chewing gum bubbles. online on Radio and Podcast. Open the player on this page to stream the available audio.

EP 28 - In a world that’s all about the Web3 bubble, there’s no room for chewing gum bubbles. is an episode from Storm the Norm by Anisha Motwani.

This episode is 38:09 long.

This episode was published on May 1, 2022.

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