Why the world's biggest brands are betting on F1?

The rapid commercial evolution of Formula 1 has been clear to see in recent years, but what makes the property so attractive to brands? At last month's BlackBook Motorsport Forum, representatives from LVMH, Lego, Revolut and Heineken appeared on stage to answer exactly that question. Moderated by the founder and CEO of Right Formula, Robin Fenwick, listen out for some best practice advice on how to bridge motorsport with fashion and culture, and also the big differences and opportunities between sponsoring a team and a series. Mics Out is your inside track to the business of motorsport - part of the SportsPro podcast network. If you’re enjoying the show, explore more episodes here:

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Why the world's biggest brands are betting on F1? is an episode from SportsPro Podcast by SportsPro.

This episode is 00:38:47 long.

This episode was published on Apr 23, 2026.

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