The New Economics of Fandom with Genius Sports CEO Mark Locke

SportsPro Podcast by SportsPro

Aug 13, 202600:48:57Sports & Recreation

For decades, the sports industry has relied on broadcasters to fund growth, distribute content and monetise audiences. But what happens when that model starts to change? In this episode, SportsPro CEO Nick Meacham sits d...

Related Episodes

Continue listening to more episodes from SportsPro Podcast.

Why Better Experiences Create Better Data The New Economics of Fandom Ep.2

Sep 10, 2026 - 00:51:18

Sports organisations have spent years talking about data as the key to growth. But what if most are appro...

From Takeaway to Top Table: How Just Eat became Uefa’s most visible partner and why it’s walking away

Sep 8, 2026 - 00:37:22

In the space of a few short years, Just Eat went from a sports sponsorship newcomer into a major partner...

Inside Wrexham’s Rise: Growth, Investment and Global Ambition

Aug 25, 2026 - 00:20:31

Three promotions. A fanbase that's grown from 116,000 to 27.6 million in five years. Wrexham AFC director...

How do you build an investible disruptor sports property?

Aug 19, 2026 - 00:28:20

In this special live edition of the SportsPro podcast, recorded at SportsPro Investment Summit in London,...

How great short-form content is transforming the sports business

Aug 10, 2026 - 00:56:29

Sport’s best content doesn’t happen by accident. Behind every viral clip, every campaign that cuts throug...

"Sport first": F1's Liam Parker on growth, partners and the limits of entertainment

Aug 6, 2026 - 00:34:14

F1 has gone from 13 commercial partners a decade ago to around 33 today, from a paddock that barred drive...

What soccer can learn from motorsport as it embraces the AI future

Jul 30, 2026 - 00:29:25

SportsPro speaks to Paceteq chief executive Alexander Bodo to learn how decades of data analytics and AI...

What a career in English cricket taught Ed Smith about sports leadership

Jul 23, 2026 - 00:59:25

Former England cricketer and national team selector Ed Smith talks to SportsPro about the changing nature...