How great short-form content is transforming the sports business
Sport’s best content doesn’t happen by accident. Behind every viral clip, every campaign that cuts through, every piece of creative work tha...
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SportsPro Podcast
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SportsPro Podcast Podcast Guide
Listen to SportsPro Podcast, a Sports & Recreation podcast by SportsPro. Stream 514 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Episodes
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"Sport first": F1's Liam Parker on growth, partners and the limits of entertainment
F1 has gone from 13 commercial partners a decade ago to around 33 today, from a paddock that barred drivers from posting on social media to...
What soccer can learn from motorsport as it embraces the AI future
SportsPro speaks to Paceteq chief executive Alexander Bodo to learn how decades of data analytics and AI experience in motorsport can be har...
What a career in English cricket taught Ed Smith about sports leadership
Former England cricketer and national team selector Ed Smith talks to SportsPro about the changing nature of leadership. He explains how lea...
Katie Sadleir on Glasgow 2026: The reset that could save the Commonwealth Games
The Commonwealth Games have faced one of the most turbulent periods in their history. After Victoria pulled out as host in 2023, uncertainty...
Bex Smith on the Crux of women's football's ownership problem
Former New Zealand captain Bex Smith spent much of her football career playing in Europe and came away convinced that the structures underpi...
State of the Union: Inside Prem Rugby’s radical plan to attract investment to the English game
Prem Rugby CEO Simon Massie-Taylor talks SportsPro through plans to make league more financially sustainable, grow the audience and take adv...
104 Super Bowls in 5 weeks: How Bank of America is tackling the biggest World Cup ever
Brad Ross worked on four Fifa World Cups during more than a decade with Coca-Cola, but he likens the expanded 2026 edition to having 104 Sup...
Inside the ICC Women’s T20 World Cup with tournament director Beth Barrett-Wild
Beth Barrett-Wild has fond memories of the 2017 ICC Women’s World Cup final, which England won on home soil. Nine years later, as the tourna...
Why the world's biggest brands are betting on F1?
The rapid commercial evolution of Formula 1 has been clear to see in recent years, but what makes the property so attractive to brands? At l...
Washington Spirit CEO Kim Stone on the path to profitability in the NWSL
Kim Stone has spent most of her career in the NBA with the Miami Heat and Golden State Warriors, but when she got a call from Michele Kang o...
Bundesliga CEO Steffen Merkel on German football's €6bn business
In this special episode recorded at SportsInnovation 2026, SportsPro's George Breare returns to the hosting seat for a conversation with Ste...
Why sports are doubling down on YouTube
With more than 2 billion daily users and 40 billion hours of sports content watched annually , YouTube has become a major destination for sp...
Beyond the Buzzwords: What’s actually working in sports tech?
Recorded live during our recent Global SportsTech Report 2026 launch event held at Meta’s London HQ, this special episode hosted by SportsPr...
10 years of Gianni Infantino: Has Fifa changed for good?
10 years ago, FIFA was on its knees following a corruption scandal that rocked the sport. Enter Gianni Infantino, who was elected president...
Six Nations CEO Tom Harrison on risk, relevance and rugby's future
In one of his first interviews since joining Six Nations Rugby, chief executive Tom Harrison joins Sam Carp and Steve McCaskill on this week...
The 2026 Winter Olympics are here – but what does the future look like?
With one week to go until the Winter Olympics, the SportsPro Podcast dives into what Milan-Cortina 2026 means for the future of the Games an...
Who will define the sports business agenda in 2026?
The SportsPro team reveal their ten most influential figures for the year ahead spanning global sport, media, politics and athlete power bef...
The SportsPro Christmas Quiz returns!
The SportsPro Podcast signs off for the year with its traditional dose of festive chaos, as Ed Dixon hosts the 2025 SportsPro Christmas Quiz...
“We could sell it out twice”: How the World Darts Championship became a global phenomenon
The SportsPro Podcast returns with Ed Dixon, Steve McCaskill and Sam Carp as they break down darts’ rapid ascent with PDC Chief Executive Ma...