Why Aryna Sabalenka is the world’s most marketable athlete of 2026
Who are the most marketable athletes in the world? Which sports stars are hot property right now? And who has already reached their commerci...
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SportsPro Podcast
Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.
Episodes
20 of 526 episodesF1 heads to Rwanda and the World Cup heads to Netflix
Formula One has confirmed a long-awaited return to Africa, with a ten-year deal to stage a race in Rwanda from the early 2030s. BlackBook Mo...
“We’ve increasingly had to say no”: UK Sport’s Esther Britten on bidding for major events
Few people know the business of event hosting quite like Esther Britten. As UK Sport's deputy director and head of major events and external...
On's tech chief talks AI agents, the Mbappé launch and building for scale
Since its launch in 2010, On has grown from a Swiss running startup into one of the world's fastest-growing sportswear brands. The company g...
What Mbappe’s shock On deal says about the future of athlete endorsement
Kylian Mbappe stunned soccer last week by announcing that he was ending his 20-year partnership with Nike to become the face of Swiss sports...
How Ligue 1 built its own streaming platform from scratch - and whether it's here to stay | The New Economics of Fandom Ep.3
What happens when a football league needs to broadcast its own live games? In the latest episode of our New Economics of Fandom miniseries i...
The US Open wants to become ‘Tennis Disneyland’ – is that a problem?
The US Open just wrapped up three weeks that delivered US$108 million in prize money, record viewership on ESPN and the tournament's first A...
Why Better Experiences Create Better Data | The New Economics of Fandom Ep.2
Sports organisations have spent years talking about data as the key to growth. But what if most are approaching it the wrong way? In the lat...
From Takeaway to Top Table: How Just Eat became Uefa’s most visible partner and why it’s walking away
In the space of a few short years, Just Eat went from a sports sponsorship newcomer into a major partner for Uefa’s club and international c...
Inside Wrexham’s Rise: Growth, Investment and Global Ambition
Three promotions. A fanbase that's grown from 116,000 to 27.6 million in five years. Wrexham AFC director Sean Harvey sits down with SportsP...
How do you build an investible disruptor sports property?
In this special live edition of the SportsPro podcast, recorded at SportsPro Investment Summit in London, SportsPro editor Steve McCaskill i...
The New Economics of Fandom with Genius Sports CEO Mark Locke
For decades, the sports industry has relied on broadcasters to fund growth, distribute content and monetise audiences. But what happens when...
How great short-form content is transforming the sports business
Sport’s best content doesn’t happen by accident. Behind every viral clip, every campaign that cuts through, every piece of creative work tha...
"Sport first": F1's Liam Parker on growth, partners and the limits of entertainment
F1 has gone from 13 commercial partners a decade ago to around 33 today, from a paddock that barred drivers from posting on social media to...
What soccer can learn from motorsport as it embraces the AI future
SportsPro speaks to Paceteq chief executive Alexander Bodo to learn how decades of data analytics and AI experience in motorsport can be har...
What a career in English cricket taught Ed Smith about sports leadership
Former England cricketer and national team selector Ed Smith talks to SportsPro about the changing nature of leadership. He explains how lea...
Katie Sadleir on Glasgow 2026: The reset that could save the Commonwealth Games
The Commonwealth Games have faced one of the most turbulent periods in their history. After Victoria pulled out as host in 2023, uncertainty...
Bex Smith on the Crux of women's football's ownership problem
Former New Zealand captain Bex Smith spent much of her football career playing in Europe and came away convinced that the structures underpi...
State of the Union: Inside Prem Rugby’s radical plan to attract investment to the English game
Prem Rugby CEO Simon Massie-Taylor talks SportsPro through plans to make league more financially sustainable, grow the audience and take adv...
104 Super Bowls in 5 weeks: How Bank of America is tackling the biggest World Cup ever
Brad Ross worked on four Fifa World Cups during more than a decade with Coca-Cola, but he likens the expanded 2026 edition to having 104 Sup...