Bundesliga CEO Steffen Merkel on German football's €6bn business

In this special episode recorded at SportsInnovation 2026, SportsPro's George Breare returns to the hosting seat for a conversation with Steffen Merkel , chief executive of German soccer's DFL. Shortly after signing a contract extension until 2029, Merkel discusses what's driving the Bundesliga's record €6.33bn revenues and outlines the league's media rights strategy both at home and abroad. There’s also a deep dive into how the DFL is approaching AI and emerging technologies, the impact of Harry Kane and other international stars, and why maintaining authenticity remains a key priority for the Bundesliga as the game evolves. We'd love to hear what you think. 📩 Got questions for future episodes?Email us at: editor@sportspromedia.com🎧 Don’t forget to check out SportsPro’s other podcasts: StreamTime Sports, Mics Out, and New Era.OUR SOCIALS:Newsletter: Sports: @SportsProNick

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Bundesliga CEO Steffen Merkel on German football's €6bn business is an episode from SportsPro Podcast by SportsPro.

This episode is 00:31:54 long.

This episode was published on Mar 26, 2026.

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