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104 Super Bowls in 5 weeks: How Bank of America is tackling the biggest World Cup ever
Brad Ross worked on four Fifa World Cups during more than a decade with Coca-Cola, but he likens the expanded 2026 edition to having 104 Super Bowls in five to six weeks. Now, as managing director of global marketing par...
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104 Super Bowls in 5 weeks: How Bank of America is tackling the biggest World Cup ever is an episode from SportsPro Podcast by SportsPro. Brad Ross worked on four Fifa World Cups during more than a decade with Coca-Cola, but he likens the e...
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Published Jun 4, 2026, 00:31:06 long, audio available.
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