Radio and PodcastRadio and PodcastLive Radio & Podcasts
104 Super Bowls in 5 weeks: How Bank of America is tackling the biggest World Cup ever artwork
Sports & Recreation

104 Super Bowls in 5 weeks: How Bank of America is tackling the biggest World Cup ever

SportsPro Podcast by SportsPro

Jun 4, 202600:31:06Sports & Recreation

Brad Ross worked on four Fifa World Cups during more than a decade with Coca-Cola, but he likens the expanded 2026 edition to having 104 Super Bowls in five to six weeks. Now, as managing director of global marketing par...