Stop Tinkering with Things That Don't Matter

Advertisers fixate on delivery details like which ads Meta shows, placement distribution, or age skews, but rarely ask the most important question: is this actually a problem tied to bad results? Obsessing over inconsequential quirks almost always leads to unproductive tinkering that destroys consistency. Jon explains why you need to separate real delivery problems from gut-feeling complaints, why micromanaging Meta's optimization usually makes things worse, and how to know when a quirk in delivery actually matters versus when you need to step back and let Meta work.

You can listen to Stop Tinkering with Things That Don't Matter online on Radio and Podcast. Open the player on this page to stream the available audio.

Stop Tinkering with Things That Don't Matter is an episode from Social Media Pubcast by Jon Loomer by Jon Loomer.

This episode is 05:31 long.

This episode was published on May 25, 2026.

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