Meta Doesn't Invent Conversions That Never Happened

Social Media Pubcast by Jon Loomer by Jon Loomer

Aug 5, 202606:48Business

One of the most popular myths in Meta advertising is that the conversion numbers are made up. But Meta only knows about a purchase because your event fired, which means the real problem is almost never fabricated results...

Related Episodes

Continue listening to more episodes from Social Media Pubcast by Jon Loomer.

I've Never Been More Uncertain About Meta Ads

Sep 16, 2026 - 09:49

For years the direction of Meta advertising was clear enough to predict, and most of those predictions he...

What Does the Removal of Placement Control Mean?

Sep 9, 2026 - 10:09

Meta is removing placement control for sales and leads campaigns, and advertisers are predictably freakin...

15 Years of Lessons Learned

Sep 2, 2026 - 11:50

Fifteen years in, the celebrating gives way to a more honest look back at what worked and what didn't. Th...

A Reflection on 15 Years

Aug 26, 2026 - 01:11:12

To mark 15 years since a layoff turned into JonLoomer.com, Jon sets aside the usual solo format for a rar...

The Story I Stopped Telling

Aug 19, 2026 - 12:48

Two 15-year anniversaries fall the same month, a second layoff and the launch of JonLoomer.com days later...

Ask These Questions Before Using Value Rules

Aug 12, 2026 - 07:51

Value rules are one of Meta's most useful newer features, letting you nudge bids up or down instead of re...

Most Advertisers Should Only Use Incremental Attribution

Jul 29, 2026 - 09:29

Incremental attribution reports only the conversions your ads actually caused, and most advertisers would...

You May Be Surprised Who Converts

Jul 22, 2026 - 06:32

Restricting age and gender feels like smart budgeting, and it's the most understandable mistake in Meta a...