The business opportunity in transparancy (Transformation Talks Part 2)

In the second episode of our double release, we shift focus to the brand and technology side of the transparency conversation. What does it really take to implement data-driven sustainability? How can fashion and outdoor brands use traceability to not only comply with regulation—but to create new business models and consumer experiences? This panel explores best practices, hard-earned lessons, and the exciting potential of the Digital Product Passport. In this episode, we discuss: – How brands are piloting Digital Product Passports and integrating them with suppliers – The organisational and tech challenges of becoming data-driven – Why transparency is about more than compliance — it’s about future business value – How DPPs can enable better resale, repair, community-building, and product storytelling We speak with: Sara M. Rakstang, Founder & CEO, Repass Johan Graffner, CEO at Dedicated, Co-Founder at Vintage & Friends Linda Pimmeshofer, Founder, Change Retail Hosted by: Konrad Olsson, Editor-in-chief and founder, Scandinavian MIND — Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter: Connect with our agency: Hosted on Acast. See acast.com/privacy for more information.

You can listen to The business opportunity in transparancy (Transformation Talks Part 2) online on Radio and Podcast. Open the player on this page to stream the available audio.

The business opportunity in transparancy (Transformation Talks Part 2) is an episode from Scandinavian MIND by Scandinavian MIND.

This episode is 38:17 long.

This episode was published on May 19, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Scandinavian MIND when more episodes are available from the podcast feed.