How commerce becomes conversational

We speak with Oskar Rundqvist, co-founder and CEO of eComID, about the shift from search-and-filter to conversational discovery, why “the interface becomes the store,” and how brands can retain data, loyalty, and margins with on-site AI agents. AI is changing how people shop. With large language models introducing in-feed browsing and even checkout, customer journeys risk completing off-site. eComID’s response is to bring conversational discovery onto brand domains and connect first-party signals across a network of retailers, blending size/fit intelligence to cut returns and improve trust. In this episode, Rundqvist explains why the classic search bar is “on borrowed time,” how cross-brand data can create a shopper “passport,” and why fully agentic purchasing makes sense for staples but not for style-led fashion. With: Konrad Olsson, Editor-in-Chief and Founder, Scandinavian MIND -- Scandinavian MIND is a media platform and consultancy operating at the intersection of lifestyle industries and tech. Sign up for our newsletter: Hosted on Acast. See acast.com/privacy for more information.

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How commerce becomes conversational is an episode from Scandinavian MIND by Scandinavian MIND.

This episode is 33:35 long.

This episode was published on Oct 24, 2025.

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