How AI enables sell-through and minimises overstock

At Transformation Conference Stockholm, C&A and Markmi shared how AI-driven pricing helps fashion retailers optimise markdowns, protect margins, and adapt faster to changing market conditions. In this conversation, we speak with Laurent Mainil, Founder of Markmi, and Markus Krenn, Head of Commercial Planning & Operations at C&A Europe, about how their collaboration uses artificial intelligence to drive sell-through and reduce overstock. The discussion explores how AI can transform pricing strategies, how large retailers adopt startup solutions, and what change management is needed to make AI work inside complex organisations. Hosted by: Konrad Olsson, Editor-in-chief and founder, Scandinavian MIND Linda Pimmeshofer, Editor-at-large, Scandinavian MIND — Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter: Hosted on Acast. See acast.com/privacy for more information.

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How AI enables sell-through and minimises overstock is an episode from Scandinavian MIND by Scandinavian MIND.

This episode is 22:51 long.

This episode was published on Oct 6, 2025.

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