Trust‑Based Selling: How Ari Galper Accelerated Complex B2B Deals by Earning Trust - Not Chasing Them

In this episode of Sales Talk for CEOs , Alice Heiman sits down with trust‑selling pioneer Ari Galper to reveal why traditional sales techniques are failing in today’s climate and what CEOs, Founders, and Sales Leaders must do instead . Ari argues that trust isn’t a byproduct of selling; it’s the core of it. Actionable takeaways for leaders: Train your team to lead with questions , listen until they share the full context of their problem. Replace “follow up” emails with “feedback” outreach. Always end meetings by scheduling the next appointment, don’t leave it to chance . Ari’s insights build on a theme we’ve heard from several standout guests, trust isn’t just part of the sales process; it is the process. If you found this episode valuable, you’ll also want to hear how other CEOs and experts are scaling by leading with trust: 👉 Barb Betts’ system to scale sales through trust 👉 How to scale with trusted partnerships 👉 Why relationships win over sales pitches Connect with Ari and Alice below to learn how to transform your sales model into one built on clarity, empathy, and trust. Rapid‑Fire Picks Book: 80/20 Sales & Marketing by Perry Marshall Podcast: The Diary of a CEO Advice for CEOs to Win Today’s Market: Shift from being the “pharmacist” handing out pills to being the “doctor” diagnosing pain and eliminate any sales behavior that feels salesy or forced. Connect WithAri Galpert: LinkedIn | Website Alice Heiman: LinkedIn | Website

You can listen to Trust‑Based Selling: How Ari Galper Accelerated Complex B2B Deals by Earning Trust - Not Chasing Them online on Radio and Podcast. Open the player on this page to stream the available audio.

Trust‑Based Selling: How Ari Galper Accelerated Complex B2B Deals by Earning Trust - Not Chasing Them is an episode from Sales Talk for CEOs by Alice Heiman.

This episode is 38:50 long.

This episode was published on Dec 16, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Sales Talk for CEOs when more episodes are available from the podcast feed.