Why the Auvik BDR team reports to marketing, their sales success metrics, and the tools they use to achieve clean data

In this episode of Sales Leader Spotlight , we have a special double-feature with Jacqui Murphy and Mercedes Geimer of Auvik Networks . Jacqui is the Vice President of Marketing and Mercedes is the Director of Business Development. The two work closely, as Auvik BDR’s report into marketing instead of sales, which is an interesting (and effective) structure, which they will dive into in this interview. Tune in to hear Jacqui, Mercedes, and Joseph discuss: The structure of Auvik Networks’ BDRs reporting into to marketing instead of sales The consequences of sales and marketing mis-alignment Specific technology that enabled Auvik to build a kick-ass data set Insights, strategies, and examples of how to keep your BDR team motivated You can learn more about our podcast here: Know someone who we should interview? Drop us a line at marketing@kiite.ai

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Why the Auvik BDR team reports to marketing, their sales success metrics, and the tools they use to achieve clean data is an episode from Sales Leader Spotlight by Kiite Inc: The First Intelligent Sales Assistant.

This episode is 22:12 long.

This episode was published on Aug 22, 2018.

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