How AI unlocks hidden productivity gains in B2B SaaS

Accompanying blogpost: More than a robot copywriter: how AI unlocks hidden productivity gains in B2B SaaS Most SaaS marketers’ opinions on the use of AI in marketing range from maximalists, who believe it will change everything and replace all marketing jobs, to AI skeptics, who believe it lacks soul and won’t disrupt any jobs. We see AI slightly differently and instead believe that AI can assist humans and help them become more effective marketers. So instead of replacing humans altogether, we believe marketers can apply ChatGPT and other generative AI to existing workflows to attain more volume and velocity. While we don’t believe AI will take a marketing strategy from zero to one, it will help marketers get there faster by automating steps in the process. Additionally, it can make the final product yield a higher ROI if you use it properly. As a result, marketers that know how to use AI effectively can produce better results in less time and with less resources. In this post, we’ll discuss: How we used ChatGPT to improve our understanding and analysis of our total addressable market Three underappreciated ways that AI will improve marketing team productivity Setting expectations and guardrails for how AI can help marketers is an important next step for most marketing teams Actionable Ways Marketers Can Leverage AI to Produce Better Results By the end of this post, you’ll have a different perspective on how to use AI within your marketing organization: it’s not just a robot copywriter. If you’d like help navigating a tougher economy and finding out how AI can improve your marketing team’s productivity in a time when everyone’s being asked to do more with less, we should talk. Start by getting your free marketing plan here. === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search . It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: 1 Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session . One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast. 2 If you’d like to learn the exact demand strategies we use for free , go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients. 3 If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page. 4 If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

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How AI unlocks hidden productivity gains in B2B SaaS is an episode from SaaS Marketing Bites from Powered By Search by Marc Thomas.

This episode is 17:20 long.

This episode was published on Apr 25, 2023.

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