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On SaaS Marketing Bites from Powered by Search, we bring you the best B2B SaaS insights shared by our team of growth experts. Each week, we publish a new episode on topics like landing page...
Spotted this on a SaaS homepage headline recently: "Supercharged software that delivers results" If this sounds confusing to you, it's becau...
A lot of agencies view their clients as a problem. "They ask so many questions" "Why do they always want a call?" "Why do I need to build a...
As a marketing leader, a large part of your ability to get the job done is in proving that you're delivering value already But it's also an...
Landing page best practices? Useful. But not always the best This page by Cognism is almost perfect And it breaks a lot of the best practice...
Most B2B SaaS companies spend too much time on new customer acquisition and too little time on expansion, retention, and referral. The PE-ba...
Accompanying blogpost: More than a robot copywriter: how AI unlocks hidden productivity gains in B2B SaaS Most SaaS marketers’ opinions on t...
Accompanying blogpost: 12 Best SaaS Marketing Agencies (And an Evaluation Criteria) Choosing a B2B SaaS marketing agency is tricky because,...
Only a handful of SaaS marketing leaders I spoke to in Q1 expected that they'd even be close to their pipeline goals And almost certainly, C...
July 2021 was one of the worst months in recent memory for B2B SaaS marketers. Almost everyone in my network was sharing horror stories abou...
We here at Powered By Search often get many messages asking what are some of the best questions to ask during a customer interview. So in th...
Accompanying blogpost: The “Boomerang Method” Remarketing Strategy for SaaS The vast majority of B2B remarketing strategy uses “one-size-fit...
We here at Powered By Search often get many messages asking what are some of the best questions to ask during a customer interview. So in th...
Accompanying blogpost: The 3×10 Method: How to Improve Marketing ROI 89% Without Spending More Most B2B SaaS marketers are dealing with comp...
There are huge revenue opportunities right now in going after your competitors customers. Here's how you can make the most of that === SaaS...
Retention is one of the best growth levers in the next 12 months The market is slowing and we're likely going to see an increase in CAC and...
Masterclass: How to build an antifragile marketing org for 2023 MARC THOMAS on LinkedIn Get help with your pricing and packaging strategy fo...
Your 2023 marketing strategy probably won't work It's probably perfect based on what happened in 2022 You're doing all the right things You'...
Resources mentioned in this episode: SaaS Scalability Self Assessment - use this to work out where the weaknesses in your strategy are Marc'...
Accompanying blogpost: The Scorecard Approach: How to improve SEO performance without waiting for months How do you improve SEO performance...
Many B2B SaaS companies tend to analyze their metrics in a vacuum. They examine that KPIs independently of each other. Unable to see the for...
Accompanying blogpost: Precursor marketing — How to use templates to get SaaS trials and demos When you’re trying to solve a problem, it can...
On SaaS Marketing Bites from Powered by Search, we bring you the best B2B SaaS insights shared by our team of growth experts. Each week, we...
Accompanying blogpost: The Scorecard Approach: How to improve SEO performance without waiting for months How do you improve SEO performance...
Accompanying blogpost: Self-reported attribution doesn’t work. You need an attribution narrative instead. === Many SaaS companies struggle w...
=== SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search . It's hosted by Head of Growth Marc Thomas. You can fol...
In our work with B2B SaaS clients, we find that about 50% of the time LinkedIn is the most effective channel for driving leads. And yet many...
One of the best ways to fill your pipeline with leads is to increase the likelihood that a prospect touches your brand weekly. And so, in to...
B2B SaaS companies that prioritize SEO often reach a point where they aren't sure what to do next. In this episode, we share what they shoul...
For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don't measure this key SaaS metric at all. An...
We here at Powered By Search often get many messages asking what are some of the best questions to ask during a customer interview. So in th...
Sometimes, when A/B testing, marketers focus on the wrong metrics. They get too caught up in testing the little things like the color of a b...
For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don't measure this key SaaS metric at all. An...
Accompanying Blog Post: Boring, unsexy, incredibly effective: How to improve your SaaS landing page conversion rate When we start working wi...
Many LinkedIn influencers out there will tell you to un-gate your content. Why? So that more people can have access to it and, therefore, wi...
Accompanying blog post: SaaS Research: ‘Talk to customers’ is good advice but it’s not enough The advice ‘talk to customers’ is good – but c...
-- Accompanying blogpost: How to position a SaaS when there are multiple customer profiles (Plus: template for choosing the right market) --...
Accompanying blog post: The Lead Waterfall: How to measure your pace to goals (and what to do when it’s going wrong) Planning and forecastin...
Accompanying blogpost: Why we use the four I method of reporting on marketing Marketing can be one of the biggest expenses for a B2B SaaS, a...
Accompanying blogpost: The Scorecard Approach: How to improve SEO performance without waiting for months How do you improve SEO performance...
There's a lot of different things you *can* do to meet ambitious growth goals in SaaS. But here's the 20% of activities that get you 80% of...
Accompanying blogpost: Precursor marketing — How to use templates to get SaaS trials and demos When you’re trying to solve a problem, it can...
Accompanying blogpost: Marketing in a recession: How to make marketing investments when the economy is rough Winter is coming. The economy i...
Original blogpost: How to Optimize SaaS Integration Pages to Drive Organic Traffic and Leads Integrations are commonplace in B2B SaaS, but c...
Need help getting buy-in for your product-led plans? Schedule a Free SaaS Scale Session to find out how we can help you make the transition...
Google Analytics is changing: universal analytics (UA) is going away and is being replaced by Google Analytics 4 (GA4). GA4 represents a tot...
People say that the MQL is dead. Most B2B SaaS companies have a process for collecting and defining marketing qualified leads (MQLs). But we...
You’ve gone to the effort and expense to develop your SaaS buyer personas. You’ve created content for your ads and web pages that’s meant to...
Accompanying blogpost: Why cost per lead increases (and how to decrease your CPL) When your ad campaigns are going well and you’ve establish...
Content optimization tools like Clearscope, MarketMuse and Surfer really are helpful. But most teams are using them wrong. Here's how to do...
There's a lot of different things you *can* do to meet ambitious growth goals in SaaS. But here's the 20% of activities that get you 80% of...