The 2 fold secret of SaaS headlines
Spotted this on a SaaS homepage headline recently: "Supercharged software that delivers results" If this sounds confusing to you, it's becau...
Radio and PodcastLive Radio & PodcastsBusiness
SaaS Marketing Bites from Powered By Search
On SaaS Marketing Bites from Powered by Search, we bring you the best B2B SaaS insights shared by our team of growth experts. Each week, we publish a new episode on topics like landing page...
Episodes
20 of 97 episodesWhy SaaS marketing agencies have such low LTV
A lot of agencies view their clients as a problem. "They ask so many questions" "Why do they always want a call?" "Why do I need to build a...
How to improve executive communication about your marketing work
As a marketing leader, a large part of your ability to get the job done is in proving that you're delivering value already But it's also an...
2 ways Cognism broke landing page best practices – and why it works
Landing page best practices? Useful. But not always the best This page by Cognism is almost perfect And it breaks a lot of the best practice...
How to make the most of lifecycle in SaaS
Most B2B SaaS companies spend too much time on new customer acquisition and too little time on expansion, retention, and referral. The PE-ba...
How AI unlocks hidden productivity gains in B2B SaaS
Accompanying blogpost: More than a robot copywriter: how AI unlocks hidden productivity gains in B2B SaaS Most SaaS marketers’ opinions on t...
How to avoid hiring a bad SaaS marketing agency
Accompanying blogpost: 12 Best SaaS Marketing Agencies (And an Evaluation Criteria) Choosing a B2B SaaS marketing agency is tricky because,...
The end (of Q1) is nigh
Only a handful of SaaS marketing leaders I spoke to in Q1 expected that they'd even be close to their pipeline goals And almost certainly, C...
[Replay] How to Diagnose a Sudden Drop in Leads in B2B SaaS
July 2021 was one of the worst months in recent memory for B2B SaaS marketers. Almost everyone in my network was sharing horror stories abou...
How to ask better customer research questions
We here at Powered By Search often get many messages asking what are some of the best questions to ask during a customer interview. So in th...
The “Boomerang Method” Remarketing Strategy for SaaS
Accompanying blogpost: The “Boomerang Method” Remarketing Strategy for SaaS The vast majority of B2B remarketing strategy uses “one-size-fit...
[Replay] How to ask better customer research questions
We here at Powered By Search often get many messages asking what are some of the best questions to ask during a customer interview. So in th...
The 3×10 Method: How to Improve Marketing ROI 89% Without Spending More
Accompanying blogpost: The 3×10 Method: How to Improve Marketing ROI 89% Without Spending More Most B2B SaaS marketers are dealing with comp...
Why your competitors customers are your next opportunity
There are huge revenue opportunities right now in going after your competitors customers. Here's how you can make the most of that === SaaS...
2 retention plays that smart marketers can make right now
Retention is one of the best growth levers in the next 12 months The market is slowing and we're likely going to see an increase in CAC and...
How to rethink your pricing and packaging ready for 2023
Masterclass: How to build an antifragile marketing org for 2023 MARC THOMAS on LinkedIn Get help with your pricing and packaging strategy fo...
6 things you should do to adapt to tough market conditions
Your 2023 marketing strategy probably won't work It's probably perfect based on what happened in 2022 You're doing all the right things You'...
Why you should be updating pain point messaging regularly
Resources mentioned in this episode: SaaS Scalability Self Assessment - use this to work out where the weaknesses in your strategy are Marc'...
[Replay] How to improve SEO performance without waiting for months
Accompanying blogpost: The Scorecard Approach: How to improve SEO performance without waiting for months How do you improve SEO performance...
[Replay] The Key to Understanding Your B2B SaaS Marketing Metrics
Many B2B SaaS companies tend to analyze their metrics in a vacuum. They examine that KPIs independently of each other. Unable to see the for...