Keys to Competing Yet Collaborating With Fellow ISVs

On this episode, Pravin Arokyaraj , Director of Strategic Partnerships at Zoho Corporation , shares his perspectives on navigating partnerships with competitors and collaborators alike. Pravin believes in the power of cross-product partnerships. Partnerships in a multi-product landscape come with intriguing challenges. It’s vital, then, to foster alliances with competitors while also competing against them. There are common obstacles that many will worry about, like the fear of cannibalizing customers, legal complexities, and hesitations from both internal and external stakeholders. Zoho tackles these challenges head-on, utilizing leadership commitments, collaboration mindsets and targeted processes. Zoho’s secret recipe for success is the “compete yet collaborate” mindset, championed at every level of the company. The team’s underlying strategy is based on showcasing partner products to customers, thereby promoting mutual growth. Building strategic partnerships with larger companies requires a long-term perspective. In the end, there is value in investing in these relationships and watching them blossom over time, creating mutual benefits and growth. Resources mentioned: Zoho Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at .

You can listen to Keys to Competing Yet Collaborating With Fellow ISVs online on Radio and Podcast. Open the player on this page to stream the available audio.

Keys to Competing Yet Collaborating With Fellow ISVs is an episode from SaaS Connect - SaaS Partnerships & SaaS Leaders by Cloud Software Association.

This episode is 00:25:07 long.

This episode was published on Sep 7, 2023.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from SaaS Connect - SaaS Partnerships & SaaS Leaders when more episodes are available from the podcast feed.